Jaylon Cox
Jayloncox06@gmail.com


The stories of us, our communities, culture, and history, they are the blueprint of design. These powerful narratives become the patterns of visual communication I focus on. I’m a Brand Identity Specialist, Art Director, and Graphic Designer with 3+ years of experience. I specialize in translating culturally significant and nuanced ideas into identifiable brands and impactful campaigns.


While my practice is intentionally multidisciplinary, spanning creative direction, brand systems, and web design, my primary focus is brand identity and campaign driven work.


I’m crafting creative solutions to tangible problems, building bridges between strategic thinking and engaging visual systems. I’m especially interested in design at the intersection of culture, systems, and storytelling, where seemingly unrelated elements connect to create meaning, relevance, and impact.


While earning my BFA in Graphic Design at the University of Illinois Urbana–Champaign, I spent four years working as a designer and project advisor at the Siebel Center for Design, an interdisciplinary hub dedicated to human-centered design and design psychology.


As a project advisor, I worked one-on-one with guests to support their creative process, teaching tools, troubleshooting projects, and helping transform early ideas and prototypes into tangible outcomes.


As a designer, I worked within the SCD brand while also consulting with community clients. I designed print and digital/web assets, crafted visual identities/campaigns, and delivered meaningful visual solutions across a wide range of media.


I am passionate about crafting visual design systems brand identities and savvy campaigns at the intersection of all things. I am constantly informing my design practice by the many other practices that shape our world today.


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Core Disciplines

  • The design of brand systems and the visual identity for movements rooted in the textures, forms, and rhythms of urban life, issues and environments.

  • Developing attention grabbing visual narratives that advocate for brands, movements, ideas and people by connecting emotionally with audiences.

  • Creating, curating, and maintaining cohesive design systems for social and digital platforms. Building episodic content for brands and movements on digital platforms.

  • Translating the creative vision into tangible visuals through composition, color, texture, and tone. Shaping how the concept looks, feels, and communicates in its final form.

  • Crafting tangible media, books, posters, publications, and packaging that uses visual systems for physical material. Type-setting and typographic precision in relationship with space and color.

  • Crafting digital spaces that merge interactivity, usability, and aesthetic. Translating visual identity into an engaging and intuitive online experience.

  • Guiding the overarching vision, narrative, and aesthetic of a project, from concept to execution. Ensuring elements align with its a core idea and emotional intent.

  • The design of physical environments that communicate ideas through form, scale, and movement. Transforming space into an extension of visual identity.

  • The creation of visual systems and narratives that translate the language of fashion into typography, image, and material to express the attitude, rhythm, and identity of clothing and culture.

  • Crafting unified visual systems that shape a brand’s presence, personality and perception. Designing the visual language that brings a brand’s story to life.

Education

University of Illinois Urbana-Champaign, Bfa

Design Employment History

Siebel Center for Design, Design Technician

Siebel Center for Design, Senior Graphic Designer

'22/25

'23/25

Enti Care, Contract Graphic Designer

'25

Scholarships + Awards + Exhibits

Jesse L. Jackson Push Excel

UIUC Talented Student in Art & Design

Krannert Art Museum BFA Exhibition

  • Bachelor of Fine Arts in Graphic Design

  • The Siebel Center for Design is an interdisciplinary hub dedicated to human-centered design and design psychology. As a Design Technician I worked one-on-one with guests to support their creative process, teaching tools, troubleshooting projects, and helping transform early ideas into tangible outcomes.

  • The Siebel Center for Design is a studio space focused on human-centered design, meaningful design solutions, and creative problem-solving. I joined the Graphic Design Department in 2023 and was promoted to Senior Designer in 2024. I worked within the SCD brand while also consulting with community clients. I designed print and digital/web assets, crafted visual identities/campaigns, and delivered meaningful visual solutions across a wide range of media. Through this work, I further developed the ability to empathize with users and communities, designing with intention to create work that is compelling, relevant, and impactful.

  • Led the creation of a brand identity extension for an ENT medical office, developing cohesive print, digital, and 3D in-office assets adopted across the practice. Designed clear, patient-facing visuals to improve communication and accessibility while expanding the brand’s visual system in alignment with established guidelines. Additionally, designed and 3D-modeled a hearing-aid insertion tool that improved usability for patients with low dexterity.

  • One of a select group of scholars recognized for academic excellence, leadership, and service. This competitive four-year award supports students who demonstrate both scholastic achievement and a dedication to uplifting their communities.

  • Recognized for academic design excellence, recipients of the Talented Student in Art & Design are awarded a competitive scholarship of $9,000 annually.

  • The 2025 BFA Design Exhibition displayed my research and graphic design capstone Baseline, a project on equity in Chicago’s public basketball courts.

'25

'21/25

'22/25

'25