Jaylon Cox
Jayloncox06@gmail.com
The stories of us, our communities, culture, and history, they are the blueprint of design. These powerful narratives become the patterns of visual communication I focus on.
I am a Multidisciplinary Graphic Designer, Brand Identity Builder, Creative Strategist and Visual Storyteller born and based in Chicago, IL. I transform stories into creative campaigns, visual languages and brand systems that connect people and move ideas forward.
While earning my BFA in Graphic Design at the University of Illinois Urbana–Champaign, I spent four years working as a designer and project advisor at the Siebel Center for Design, an interdisciplinary hub dedicated to human-centered design and design psychology.
As a project advisor, I worked one-on-one with guests to support their creative process, teaching tools, troubleshooting projects, and helping transform early ideas and prototypes into tangible outcomes.
As a designer, I worked within the SCD brand while also consulting with community clients. I designed print and digital/web assets, crafted visual identities/campaigns, and delivered meaningful visual solutions across a wide range of media.
I am passionate about crafting visual design systems at the intersection of all things, constantly informing my design practice by the many other practices that shape our world today.
I am eager to continue shaping brand identities and creating savvy campaigns through design strategy dictated by research. While I am comfortable adapting my skills to any topic some of the design related topics that interest me the most are urban design, fashion, policy advocacy, music
Core Disciplines
-
The design of brand systems and the visual identity for movements rooted in the textures, forms, and rhythms of urban life, issues and environments.
-
Developing attention grabbing visual narratives that advocate for brands, movements, ideas and people by connecting emotionally with audiences.
-
Creating, curating, and maintaining cohesive design systems for social and digital platforms. Building episodic content for brands and movements on digital platforms.
-
Translating the creative vision into tangible visuals through composition, color, texture, and tone. Shaping how the concept looks, feels, and communicates in its final form.
-
Crafting tangible media, books, posters, publications, and packaging that uses visual systems for physical material. Type-setting and typographic precision in relationship with space and color.
-
Crafting digital spaces that merge interactivity, usability, and aesthetic. Translating visual identity into an engaging and intuitive online experience.
-
Guiding the overarching vision, narrative, and aesthetic of a project, from concept to execution. Ensuring elements align with its a core idea and emotional intent.
-
The design of physical environments that communicate ideas through form, scale, and movement. Transforming space into an extension of visual identity.
-
The creation of visual systems and narratives that translate the language of fashion into typography, image, and material to express the attitude, rhythm, and identity of clothing and culture.
-
Crafting unified visual systems that shape a brand’s presence, personality and perception. Designing the visual language that brings a brand’s story to life.
Education
University of Illinois Urbana-Champaign, Bfa
Design Employment History
Siebel Center for Design, Design Technician
Siebel Center for Design, Senior Graphic Designer
'22/25
'23/25
Scholarships + Awards + Exhibits
Jesse L. Jackson Push Excel
UIUC Talented Student in Art & Design
Krannert Art Museum BFA Exhibition
-
Bachelor of Fine Arts in Graphic Design
-
The Siebel Center for Design is an interdisciplinary hub dedicated to human-centered design and design psychology. As a Design Technician I worked one-on-one with guests to support their creative process, teaching tools, troubleshooting projects, and helping transform early ideas into tangible outcomes.
-
The Siebel Center for Design is a studio space focused on human-centered design, meaningful design solutions, and creative problem-solving. I joined the Graphic Design Department in 2023 and was promoted to Senior Designer in 2024. I worked within the SCD brand while also consulting with community clients. I designed print and digital/web assets, crafted visual identities/campaigns, and delivered meaningful visual solutions across a wide range of media. Through this work, I further developed the ability to empathize with users and communities, designing with intention to create work that is compelling, relevant, and impactful.
-
One of a select group of scholars recognized for academic excellence, leadership, and service. This competitive four-year award supports students who demonstrate both scholastic achievement and a dedication to uplifting their communities.
-
Recognized for academic design excellence, recipients of the Talented Student in Art & Design are awarded a competitive scholarship of $9,000 annually.
-
The 2025 BFA Design Exhibition displayed my research and graphic design capstone Baseline, a project on equity in Chicago’s public basketball courts.